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Challenges and Strategies for Navigating Clean Label

<p>The clean label movement is proliferating within the food and beverage industry, however, the increased momentum in the sector is not without its challenges.</p>

If you ask industry professionals for a definition of clean label, you will receive a variety of responses. I think many would agree, however, that the clean label movement is proliferating within the food and beverage industry, and that its increasing momentum is not without its challenges.

Implementing a clean label supply chain isn’t something that can be achieved quickly given the many barriers, including regulatory hurdles, cost, lead times and capacity. It is critical to involve your operations/supply chain team every step along the way, since this growing movement is a bit of a moving target and frequent changes without communication can lead to a breakdown.

Furthermore, the agreed upon definition of clean label between a brand owner and a supplier often results in additional paperwork and documentation, especially if the definition aligns with some of the most common certifications. Obtaining certifications for ingredients and finished products that are organic or Non-GMO Project verified generally takes additional time.

Learn more about clean label food and beverage formulation trends in INSIDER’s Clean Label Digital Magazine.

Will Lennon will discuss clean label supply chain considerations during the Clean Label Strategies and Formulation Considerations workshop on Tuesday, Sept. 26 at 1:30 p.m. at SupplySide West 2017  in Las Vegas. The Workshop is underwritten by Cargill and Synergy.

Learn more about supply chain challenges and strategies for clean label food and beverages at these SupplySide West education opportunities:

·         Defining Clean Label: Moving From Trend to Norm

·         Developing and Delivering Clean Label Messaging

Will Lennon, chief operating officer at Imbibe (, brings a unique blend of supply chain, finance and strategic planning to the Imbibe team. In his role, he leverages his deep experience in supply chain management to lead the company’s efforts in sourcing, logistics, production and finance. Under Lennon’s leadership, the company developed a cutting-edge approach to ingredient sourcing, as well as strong partnerships with suppliers and co-packers, all while maintaining rigorous and meticulous compliance controls. Lennon holds an MBA from Harvard University and a bachelor’s degree from Brandeis University in Massachusetts.

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