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Transparency in the marketplace – slide show

Consumer demand for greater transparency has fueled brands to re-examine their supply chains and business models.

Transparency has become a core value many consumers expect from the brands they invite into their homes – particularly when it comes to natural products. An increasing demand for traceability has put pressure on companies to invest in methods of providing greater accountability, including technologies, people, certifications and processes. Major companies such as Volkswagen, Wells Fargo, Equifax and Facebook have had major trust breaches that lost consumer loyalty, but even a blunder can provide opportunity to rebuild.

At SupplySide East 2018 in Secaucus, New Jersey, Len Monheit, managing partner at Trust Transparency Center, spoke on “Transparency: What you don’t show can hurt you.” This slide show was adapted from the presentation.

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