SupplySide West attendees should review all the opportunities before getting to Las Vegas to find out the top happenings and best map out a successful show.

Sandy Almendarez, VP of Content

October 23, 2018

2 Min Read
Top happenings at SupplySide West 2018

The good food movement. Synbiotics. Charity. Innovative products. Neurosports.

All these topics and more will be featured at SupplySide West in Las Vegas on Nov. 6 to 10, 2018. The biggest show serving manufactures and marketers of health and nutrition products can be overwhelming with all the things to do, education sessions to attend and people to meet.

It’s imperative for attendees to plan their show beforehand to ensure they get the most out of the event and to guarantee they don’t miss anything important to their business objectives.

To help attendees maximize their time at SupplySide West, the INSIDER content team offers the What’s Hot at SupplySide West digital magazine, which posted last Friday. The issue provides an overview of the agenda, and dives deeper into the education sessions, Central stage presentations, networking events other happenings the INSIDER editors say can’t be missed. Among the recommendations, food and beverage executives should pay close attention to Judie Bizzozero’s suggestions (page 20), those concerned with legal matters should focus on Josh Long’s advice (page 21), sports nutrition executives should not miss Steve Myer’s picks (page 18), and supplement brands should listen to Rachel Adams (page 19). And many other editors weighed in with their top takes, too.

After the editors have their say, the What’s Hot at SupplySide West digital magazine offers some of the top news and new ingredient offerings from SupplySide West exhibitors. Attendees can browse this section to scope out which booths to stop by when looking for new options for their products.

The What’s Hot at SupplySide West digital magazine closes with Q&As with over 50 select exhibitors in a sponsored section. Each advertiser shares thoughts about the new trends driving demand for its services, its new offerings and point of differentiation, and specific things the company is showcasing at SupplySide West.

SupplySide West attendees should be sure to check out the What’s Hot at SupplySide West digital magazine before getting to Las Vegas to find out the top happenings and to best map out a successful show.

See you in Vegas!

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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