August 28, 2013
Capsules and tablets are a great way to get quick nutrition, but they certainly aren't the only option. And they aren't the most fun way. Fortified yogurt drinks, cereals and popcorn are making their way into consumer's daily habits. Rather than taking over the traditional meal, consumers prefer to use functional foods as snacks and beverages. But any functional food or beverage that doesnt taste good is
In the consumer's mind, taste is number one. Consumers won't eat or drink something that tastes bad in the name of health, and texture and mouthfeel need to be right at the foundation of a product. "I cant emphasize enough that taste will always dictate consumer preference, and formulators need to keep this front of mind as they develop their products," said Cathy Arnold, supervisor, senior formulation scientist, Fortitech Inc.
Dave Pfefer, fortification category manager, Caravan Ingredients Inc., recommended controlling taste by using microencapsulated ingredients, which have the added benefit of increasing shelf life. When that functional food or beverage passes the taste test, manufacturers can start thinking of how they will market them. A good bet is to leverage their products as snacks that address certain health conditions.
When consumers look to foods and beverages to boost their nutrition needs, snacks are top of mind. The snack market is expected to be USD $77 billion in the United States by 2015, according to Packaged Facts. And the Hartman Group noted snacking accounted for nearly half (49 percent) of all eating occasions in the United States in 2010, and in 2012, snacking grew to 53 percent of all eating occasions.
About the Author(s)
You May Also Like
Sep 28, 2023
Cognitive health growth comes out on top: A range of solutions for diverse needs continue to emerge and win – product development guideSep 25, 2023
LifeVantage proxy fight heats up as revenues coolSep 28, 2023
The ashwagandha root production process: Where tradition meets science – article part threeSep 21, 2023
Former FDA employees weigh in on gov’t shutdownSep 27, 2023