November 6, 2009
ROCKVILLE, Md.Market research publisher Packaged Facts released its fully updated report, Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends , which examines the U.S. market for tea across the retail and foodservice spectrum, including ready-to-drink (RTD) tea, leaf (bagged and loose) tea and instant tea.
The report examines exotic superfruit flavors; hybrid products designed to compete with other beverage categories including bottled waters, energy drinks and sodas; new RTD spins on green tea ; emerging segments including yerba mate and Kombucha; the upswing in fair trade and other ethical appeals; social marketing via nontraditional media; and a strong tea push in the convenience store channel by marketers and operators alike. According to the report, foodservice players from fine restaurants on down are expanding their tea offerings even as tea rooms and coffee/tea shops surge, suggesting tea may be headed toward much broader levels of distribution and popularity.
The report segments and quantifies the market by channel and product type, trends, historical sales figures and projections through 2014.
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