The natural products industry has a long history of focusing on consumer needs, whether that’s in terms of greater communication or looking to the latest health issues, as well as thinking about the broader ways to give back to the world. At this year’s SupplySide West, Sandy Almendarez, editor in chief of INSIDER, sat down with Heather Granato, vice president of content, Informa Health & Nutrition, to discuss some of the big picture issues coming to life at this year’s show.
Key topics of this podcast include:
- How transparency and trust are paramount to companies looking to connect with consumers, ultimately providing the rationale for why they’re choosing ingredients and developing certain formulations.
- The connection between probiotics and prebiotics; the number of new ingredients being launched in those categories; and the importance of scientific substantiation and efficacious dosing.
- Why “doing good” remains a top priority across the industry, with the new Esca Bona pavilion shining a light on the good food movement and issues such as regenerative agriculture, and Informa’s continued support of Vitamin Angels.