We all know that the quality of a supplement is incredibly important. But "quality" is now at risk of becoming a buzzword. It's time for more consistent standards and definitions in order to safeguard the industry from bad actors and to help build trust with customers.

The FDA has leveled the ultimate responsibility of quality and safety upon brand-owners. That means any part of the supply chain that encounters problems–from contract manufacturers to ingredient suppliers and testing facilities–is the legal responsibility of the brand itself. It's critical that brands take ownership of their products and hold the supply chain to a higher level of accountability.

Download this guide to understand what true quality means and how brands can ensure that every part of their supply chain is up to the high standards of safety, transparency, and efficacy so that what is in the package is what is inside the bottle.