Bioforce USA continues its commitment to growing its partner brands and expanding into the U.S. market with the addition of Melissa Leffingwell to its management team. Effective immediately, Melissa assumes the role of Western Regional Sales Director for the company, a leading natural brand marketing organization.
With more than 19 years of total sales experience in which eight have been devoted to sales management of natural brands in the beauty, grocery and herbal supplement industries, in her new role Melissa will manage the western half of the U.S. for Bioforce USA.
She will focus on key accounts and business development for expanding distribution and programs for the Bioforce USA portfolio of six iconic European brands including Annemarie Brlind, A. Vogel, Bionorica, Herbatint, Sanhelios and Secure. Melissa will also work closely with the broker sales teams throughout the region to increase awareness, educate and promote the brands at the retailer level in the natural sector.
“We are thrilled to welcome Melissa to the management team,” said Pierce Sioussat, president and CEO of Bioforce USA. “Melissa is a dedicated professional with a proven track record of building key relationships in the natural products industry and in managing and supporting sales teams. She will be a vital player in the continued growth of the company.”
Prior to joining Bioforce USA, Melissa served for four years as the Western Regional Sales Director for Herb Pharm. From 2011 to 2013, she worked in that same capacity for ALAFFIA Sustainable Skincare. “I am excited to join the team and facilitate the building of Bioforce USA brands across the western region,” said Leffingwell. “I believe in the products and the mission of Bioforce USA and look forward to serving as an ambassador and advocate in the marketplace.”
Bioforce USA is home to Europe’s most trusted natural brands. Based in the scenic Hudson River Valley, Bioforce USA is a model company with a mission that addresses today’s most pressing personal care, health and green/egalitarian lifestyle issues. Environmental sustainability, employee compensation and mobility, community involvement, and transparency all guide the work the company does to support its brands and mission. Bioforce USA companies exemplify the principles articulated in their mission statement including the notable designation of Herbatint as a B Corp Certified brand—meeting the highest standards of verified social and environmental performance, public transparency and legal accountability.