Given the critical role Amazon plays in many natural products and supplement companies retail strategy, the importance of combating unauthorized sellers is greater than ever. Allowing these bad actors to take advantage of brands can cause massive headaches for brands in controlling the buy box, which is why having a well-defined and robust control over the channels of distribution through strategies e MAP policies and first sale doctrines can give brands the power to effectively combat unauthorized sellers.

In this episode of Inside the Bottle's video series entitled "One Big Question," Vice President of Sales Karyn McCarthy from ChildLife Essentials talks with CEO Sid Mikhail and Brand Equity and eCommerce Attorney Hugo Polanco, Esq. from Luminize Marketing about the steps every brand should take to establish firm control of their channels of distribution to combat unauthorized sellers on Amazon.