Many consumers have an incomplete understanding of the supplement and natural products industries. Companies that make dubious claims without transparent, clinically researched ingredients can make it difficult for brands to experience success. This is why many brands and suppliers are taking the initiative to utilize science-backed ingredients and effectively and transparently communicate their findings to consumers in an effort to establish more trust and experience more success compared to less ethical competitors.

In this episode of Inside the Bottle's video series, One Big Question, NuSkin's Steve Wood talks with PLT Health Solutions' Jeremy Appleton about how science-backed ingredients and the commitment to transparent consumer messaging establishes trust within the natural products and supplement marketplace.