NMI Sees Gap Between Consumer Attitudes, BehaviorNMI Sees Gap Between Consumer Attitudes, Behavior

NMI Sees Gap Between Consumer Attitudes, Behavior

HARLEYSVILLE, Pa.

The NaturalMarketing Institute (NMI) reported data from its Health & Wellness TrendsSurvey found an increasing gap between consumer attitudes and behaviors. As anexample, 70 percent of consumers said taking a vitamin, mineral or dietarysupplement every day is important; however, only 60 percent use a multivitaminwith any frequency, and only 50 percent use them daily. Further, NMI(www.nmisolutions.com) reported while 86 percent of consumers see a connectionbetween diet and health, fewer than half select foods based on nutrition.