NMI Releases Hispanic Marketing StudyNMI Releases Hispanic Marketing Study
January 5, 2004
NMI Releases Hispanic Marketing Study
Hispanic consumers are significantly moreinterested in natural and organic products than the general population,according to the new Hispanic Health & Wellness Opportunities Report fromthe Natural Marketing Institute (NMI). The study also found Hispanicconsumers are more likely to shop the natural products channel and, despitehigher price sensitivity, spend more than the average consumer on health,organic and natural products.
Hispanic consumers are more likely to believe in the overall benefits ofnatural and organic products, said Maryellen Molyneaux, president of NMI (www.nmisolutions.com).Marketers who target the Hispanic segment will realize the increasing powerof this consumer dynamic as the U.S. Hispanic population tops 90 million by2050.
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