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March 21, 2008
SUNRISE, Fla.—Nature's Products Inc. completed its acquisition of Champion Nutrition. Financial terms of the deal were not disclosed. Champion Nutrition is the second largest acquisition for Nature's Products, which acquired Rainbow Light® Nutritional Systems in 2002.
"The acquisition of Champion Nutrition expands our brand array of superior nutritional products with a well-recognized brand that has strong consumer appeal in the sports nutrition channel," said Jose Minski, chairman and CEO, Nature's Products (Natures-Products.com), touting Champion's strong reputation and product line. "Through strategic marketing, product development and inventory management, we will grow the brand while continuing to satisfy the needs of Champion’s current loyal consumer base." He further noted the Champion Nutrition brand is known throughout multiple markets including gyms, athletic teams, specialty nutrition retailers and health food stores, which he noted represents an opportunity for Nature's Products to expand its presence in these key markets.
"By combining Champion Nutrition’s 20 year history of quality and expertise in product development with NPI's manufacturing capabilities and corporate infrastructure this acquisition improves the growth opportunities of both companies," added Michael Zumpano, founder and president of Champion Nutrition (Champion-Nutrition.com). "I look forward to continuing the mission I began 20 years ago: to offer athletes and fitness enthusiasts cutting edge technology and uncompromising quality in the form of safe supplements that work."
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