Lonza Launches Global Company WebsiteLonza Launches Global Company Website
February 13, 2012
BASEL, SwitzerlandLonza, a supplier to the pharmaceutical, health care and life science industries, announced the launch of its new corporate website. The new website reflects Lonzas complete life science offering. The navigation provides customers, suppliers and shareholders a path to explore Lonza's product and service offerings, custom manufacturing capabilities and information.
Our new website provides a significant improvement in our ability to digitally engage customers in a way that is meaningful and contributes to their everyday success," said Shane Toothaker, Lonzas director of eBusiness. Lonzas portfolio has grown significantly over the last several years, and our goal was to present a unified approach online that demonstrates all that Lonza can offer the life science market, now and in the future."
In a collaboration with Isobar, a global communications agency, Lonza revised its digital strategy and launched a more customer-focused company website. The new digital strategy and platform allows the company to build stronger relationships with its customers with communication, services and marketing. The website offers information about the seven major markets that are served by Lonza: BioResearch, Pharma and Biotech, Nutrition, Microbial Control, Agriculture, Materials Science and Personal Care. In addition, the e-commerce platform for online purchases has been integrated into the designated product pages.
Last October, Lonza announced a global commercial partnership with Lipogen for PS-based formulations. It plan on expanding its global regions with this partnership.
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