Many integrative physicians—medical doctors and doctors of osteopathic medicine (DOs) who self-identify as using holistic practices—turn to supplements to help their patients’ wellness. Brands that communicate and connect with these practitioners can find great opportunity in the partnership. In this Healthy INSIDER podcast, Yadim Medore, founder and CEO, and Susan Haeger, executive strategic consultant at Pure Branding, discuss a new study they conducted on how integrative physicians use supplements in their practices. With Sandy Almendarez, editor in chief, INSIDER, they cover:
- The size of the integrative physician supplement market, which reaches 13 to 18 million U.S. consumers
- The top four attributes that integrative physicians look for in the supplement brands recommend
- How—and where—supplement brands can best reach out to integrative physicians to build a partnership.
This podcast was spurred by a presentation Medore gave at the annual conference of the Council for Responsible Nutrition (CRN) in Tucson, Arizona.