Ingredient Marketplace partnered with the Natural Marketing Institute (NMI) to conduct its inaugural “Mind of the Consumer” study, which will explore consumer expectations and perceptions in key ingredient categories and related to top health issues. Beyond consumers, the study will also explore the perceptions of ingredient suppliers in order to determine what suppliers are doing and whether that aligns with consumer needs. The results will be revealed at Ingredient Marketplace in Orlando, April 27-29.
In this episode, Jon Benninger, vice president of Informa’s Global Health and Nutrition Network, and Rachel Adams, managing editor, discuss:
- The “Mind of the Consumer”—what it is and why it’s impactful for your business;
- Opportunities to utilize the results of the study at the show; and
- “Mind of the Consumer” as the theme of this year’s Ingredient Marketplace.
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