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Global Pet Food Trends

Dog owners represent roughly 80 percent of global pet food spending, even though dogs are outnumbered population-wise by cats in the two largest markets, the United States and Europe.

According to a recent GfK analysis, pet food spending globally represents a roughly US$70 billion industry, with nearly two-thirds of sales taking place in the United States and Europe. Other countries hold potential for growth if brand holders take their cues from consumer preferences.

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