Data fuels new business growth, supports customer retention – podcast

Suppliers are increasingly seeking to make data-driven decisions, utilizing insights from groups like NEXT that are monitoring market trends.

Heather Granato, VP, Partnerships & Sustainability

October 9, 2019

Ingredients ebb and flow in popularity across the natural products space; understanding the success rate both in the supply chain and with consumers is critical to finding the whitespace for market success. Unfortunately, data can be more challenging than one might think in the health and wellness industry. In this SupplySide West edition of the Healthy INSIDER Podcast, Eric Pierce, vice president of business insights for NEXT Data & Insights (, and Evan Cobb, manager of client relationships, discuss suppliers’ needs for data to address challenging questions and bolster business growth. Eric and Evan will be presenting at SupplySide West in Las Vegas on the SupplySide Central Stage; their talk, “Real-World Best Practices: Suppliers Using Data to Drive Success,” takes place Friday, Oct. 18, at 1 p.m.

In this podcast, Pierce, Cobb and Informa’s Heather Granato discuss:

  • The questions keeping suppliers up at night—from identifying markets to finding a competitive advantage—and how data provides support to make informed decisions.

  • Tips for utilizing data to identify whitespace, improve and increase sales, and even innovate in new categories.

  • New techniques being used by NEXT to fuel product development, from A/B and concept testing with consumers to guidance on differentiating through marketing attributes.

Get registered for SupplySide West and make plans to see Eric and Evan speak—and offer specific data insights that can fuel new product innovation—at SupplySide Central on Friday, Oct. 18, at 1 p.m.

Got feedback? Email Heather at [email protected] or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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