It's no secret that the old distinctions between manufacturers, distributors and retailers have been obliterated. Manufacturers are increasingly selling direct to the end customer via the web, or in some cases with their own brick and mortar stores. Wholesalers are also selling direct to end customers and broadening their services to include light assembly and manufacturing.
This trend has been going on for many years, but has been gathering momentum with the accelerating adoption of e-commerce and omnichannel business models. In this paper, we explore what happens when a business crosses over to become a combination manufacturer, wholesaler and retailer—and how it impacts partnerships, services, revenue models and the business’s system requirements.
Download the white paper now.
Register to download this resource
Registering as a member of Natural Products INSIDER Digital will give you free access to premium content including digital magazines, webinars, whitepapers and more.Download