For manufacturers and brands operating in the well-being category, the immune support space is rich with opportunities. Products that speak to consumers’ almost universal desire to maintain their health is an important callout for both manufacturers and for the consumer. Nevertheless, it is a competitive field. Developing the right proposition to appeal to different consumer groups in different parts of the world is critical to the chances of success.
This white paper looks at a range of factors to consider when developing and launching immune health products, including geographical region, meal occasion, lifestyle and delivery format.
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