WORMER, The Netherlands The Rise of the Hybrid, which sees new hybrid products and unconventional flavor combinations, was one of the most exciting food trends examined in the latest T for Trends webinar presented by Cargills cocoa & chocolate business.

Aimed at manufacturers working in confectionery, bakery and dairy sectors, the webinar revealed the ten major food trends and their connection to cocoa and chocolate applications. It was co-presented by Rens de Haan, marketing & communications director, Cargill cocoa & chocolate, and Lu Ann Williams, head of research, Innova Market Insights.

The following trends were identified during the webinar:

As important as it is to be aware of key trends, it is how manufacturers respond to them, and use them to anticipate their consumers demands, which is the vital next step," said de Haan.

Last year, Cargill celebrated the 5th anniversary of its cocoa processing operations in Ghana by renewing its partnership with CARE to support smallholder cocoa farmers in Ghana.