Packaging is typically responsible for the first impression of a product and brand, charged with attracting the consumer’s eye—but also instantly communicating value system, benefits, features and humane commitment. Brand marketers must wrestle...
Sleep and stress can be viewed as two sides of the same coin, and indeed consumers are increasingly viewing sleep deprivation and stress as intrinsically linked.
A shift from anti-aging to healthy aging, along with a considerate formulation and marketing strategy, can help healthy aging brands achieve market success.
NIST reference materials help supplement brands develop and verify fit-for-purpose tests and as a quality control (QC) procedures.
A sparkling digestive tonic crafted from prebiotics, plant fiber and botanical extracts, and a soft-baked cookie bar that supports digestive are among the finalists vying for the 2019 NEXTY Awards at SupplySide West.
The organic superfoods brand focuses on how it can increase its recyclable and compostable packaging options, says Derek McNamara, senior purchasing manager.
Developing a nutraceutical tablet means more than just considering the active ingredients and even excipients; understanding how the design of the tablet will impact production and delivery of the final product is critical to cost effective...
Vegans and mainstream consumers are fueling the growth of plant-based alternatives, which has implications for brands looking to capture more market share.
Thrive Market’s Jeremiah C. McElwee discusses the brand’s goal on finding the best packaging solution for its natural products.