When setting stability standards, supplement brands must consider factors such as climate conditions, test timing, analytic methods, transportation and storage.
Female athletes and active consumers present a vast opportunity for sports nutrition brands, which must consider research, product formulation and messaging.
Only half of consumers take supplements as recommended on product labels, according to IRi data, so encouraging usage compliance would improve health and product sales.
Insect protein and cultured meat from animal cells are two avenues for brands to create meat-like alternatives to traditional offerings.
If a company has been audited and earned a certification, it should proudly share why its products are better because of the higher standards it adheres to.
Hannah Johnson is an aircraft rescue firefighter and a pro powerlifter. An avid cook and recipe writer, she opened up about diet, training and the state of female sports nutrition.
With the demand for transparency on the rise, certification programs and seals increasingly help consumers understand the brands that share their own values.