Protein is an unscathed market macronutrient, even as it spreads from sports to the mainstream base, especially so-called active consumers, as many dieters also have turned to increased protein intake for improved body composition. These days...
The lack of federal regulation around CBD has not deterred a rush of products, some substandard. That means an open door for product companies to invest in and promote research about CBD and its efficacy, to gain market trust.
The performance energy drink segment is emerging, offering product makers an opportunity to expand, while reduced-sugar products also are driving sales.
Consumers’ new awareness regarding overall health and wellness has meant increases in both healthy eating and exercise, but also outstanding growth in the diversity of products.
The opportunity is there when it comes to innovation and customized marketing aimed at savvy sports nutrition consumers. Brands should consider how to combine wellness product values with naturally functional ingredients to capitalize on modern...
Supplement manufacturers should use caution when making inflammation-related claims, even soft unqualified claims as FDA is likely to interpret it as related to disease.
Company decision makers who are learners in times of change should be focused on gathering feedback and information from their employees and partners, to lead effectively through the crisis and beyond.