The next generation of transparency will be brands disclosing the supplement testing labs that review their products for safety, identity, purity, strength and composition.
An active ingredient in a formulation does not guarantee an effective supplement, so brands need to conduct tests throughout product processing.
Focusing on transparency and education can offer a path forward that puts consumer health, safety and personal choice as the baseline.
Personal care products free from toxic ingredients draw consumer attention and dollars.
Stacey Gillespie and Aimee Sprinkel of Gaia Herbs discuss NEXTY Award wins, consumer education around sustainability, and simple steps for brands to make their organizations more sustainable.
Blockchain technology is attractive to consumers and a problem-solving asset to companies bettering their supply chains and winning back consumer trust.