Consumers want supplement brands they can trust to provide an effective product. To be one of those brands, you must meet consumers where they are, providing not just the science but also the language that they can understand.
The lack of a truly compostable flexible film and infrastructure issues associated with recyclables were among the challenges leading natural products brands cited in their sustainable packaging efforts.
Consumers are turning to supplements because they offer an easy way to engage with health and wellness trends in a highly personalized way. Savvy brands with sourcing narratives and food-grade production can capitalize.