David Foreman, science engineer and media medical expert, Herbal Pharmacist Media, reviews critical considerations when developing stress support products.
Brands that “over share” are often not the brands that successfully engage consumers because they are throwing way too much at an audience that likely doesn’t care.
A brain health supplement created by a woman with a traumatic brain injury and teeth friendly lollipops from a kidtrepreneur are among the finalists vying for the 2019 NEXTY Awards at SupplySide West in the Brand Storytelling category.
Packaging is typically responsible for the first impression of a product and brand, charged with attracting the consumer’s eye—but also instantly communicating value system, benefits, features and humane commitment. Brand marketers must wrestle...
Sleep and stress can be viewed as two sides of the same coin, and indeed consumers are increasingly viewing sleep deprivation and stress as intrinsically linked.
A shift from anti-aging to healthy aging, along with a considerate formulation and marketing strategy, can help healthy aging brands achieve market success.
A collaboration of forward-thinking food and packaging companies have come together to research and develop a compostable pouch that reduces our industry’s plastic footprint.
