The connection between gut health and a well-balanced brain is more understood, providing an opportunity for products to be marketed toward consumers looking to target stress, anxiety and energy levels.
In the wake of COVID-19, natural products brands have the opportunity to position their new or existing brands positively.
The world is in crisis, and the dietary supplement and functional food industries are stepping up to help ensure consumers and communities achieve and maintain wellness. These essential businesses continue to support global health goals with...
As the market for sports nutrition products transitions from one specifically targeting high-performance and professional athletes to one aiming at “active” consumers, the effort to find innovative ingredients and product offerings has picked up...
COVID-19 has brought new focus on the importance of business resiliency and long-term sustainability that can endure even during extremely unexpected scenarios like the current pandemic. Forward-thinking companies are looking for ways to make...
The pandemic has brought self-care to the forefront, propelling sales of certain dietary supplements in the short- and, maybe, the long-term.
As consumers adopt more holistic approaches to their overall health, many are expressing a desire for products that can aid their digestive health.
Efficacy is a must topic for supplement brands wishing to market to end users in their language, as consumers increasingly vet the science behind nutrition products.
COVID-19 causes continued disruption within the natural products industry supply chain. Organic & Natural Health Association is set to launch a virtual pitch session to address such challenges.
Surviving a pandemic and economic fallout requires an active, flexibility and adaptive approach marked by firm, focused decisions.