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October 10, 2013
MALMÖ, SwedenAAK, a leading manufacturer of high value-added specialty vegetable fats, opened a new state-of-the-art Innovation Center in Shanghai on Oct. 8 to support the execution of the AAK Acceleration program.
The Innovation Center will give customers the possibility to work closely with AAK´s Customer Innovation team when developing new products and solutions. The new facility will have primary focus on Chocolate & Confectionery, Bakery and Dairy solutions. Customers will be able to benefit from AAKs expertise and thus strengthen their own innovation. The Innovation Center will also offer training at the AAK Academies.
We have a documented, good track record for customer co-development at our Innovation Centers. This is a key element in our strategy and a very efficient way to develop new applications and new solutions to possible challenges that our customers experience. We are very happy to be able to offer this opportunity now also to our Chinese customers and we look forward to an even closer cooperation with them," said Torben Friis Lange, president Asia Europe Africa.
This is a breakthrough for the Chinese food industry. The Innovation Center will be the leading center for specialty oils and fats for food and nutritional products. In this very dynamic market, we believe access to innovation is what makes the difference for the customers when they are choosing their partner for specialty oils and fats", says Rick Luo, general manager AAK China.
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