The majority, 93%, of event marketers plan to invest in virtual events moving forward. In the future, travel as well as live events will likely be scaled back for most brands. This will directly impact the natural products industry’s trade show events by accelerating toward a fully virtual marketplace. Brands will need to be more intentional in strengthening relationships and boosting digital engagement as these events will continue to remain virtual. Staying ahead of webinar fatigue means thinking creatively, implementing strategies that the audience will appreciate, and sharing content that will stick with your audience long after your webinar has ended.