The technological achievements of the 20th century extended human health and longevity more than at any other period in history. The industrialization of medicine, with its emphasis on treatment over prevention, and its embrace of powerful synthetic drugs for disease in lieu of natural remedies that support health, has created its own health crisis for both people and planet.

Technological innovation in the 21st century has only accelerated, with advances in areas as diverse as genetic sequencing and artificial intelligence that promise to once again rewrite human biology and its connection to the planet. At the same time, the new millennium has awakened a growing awareness about what it means to be well in body and mind. Consumers are more interested in reconnecting to nature, and that means rediscovering the power of plants, whether it’s a new generation of alternative proteins or the healing potential of ancient botanicals. 

But science and nature don’t have to be mutually exclusive. 

For 100 years, botanical ingredient supplier, Indena, has led the way in discovery and scientific validation of traditional botanicals to support human health, while maintaining a steadfast commitment to sustainable cultivation and production for the health of the planet.

Please take a moment in your busy day and read about the 100 year story that is Indena – a journey through time from traditional botanical medicine to modern day validation – for healthy people and planet.