Video: Using Technology to Connect with Consumers

“People will watch a 30-second video, but won’t read three paragraphs,” according to Jeff Hilton, chief marketing officer and co-founder at BrandHive. In this video interview recorded at SupplySide West in October 2015, Hilton gives tips to health and nutrition brands on using technology to connect with consumers of all ages. He discusses use of video, social media and email, and how brands need to understand each medium and use them appropriately to realize business successes. Learn more about connecting with Millennials in the article Hilton wrote “Millennials, Millennials Everywhere.”

“People will watch a 30-second video, but won’t read three paragraphs,” according to Jeff Hilton, chief marketing officer and co-founder at BrandHive. In this video interview recorded at SupplySide West in October 2015, Hilton gives tips to health and nutrition brands on using technology to connect with consumers of all ages. He discusses use of video, social media and email, and how brands need to understand each medium and use them appropriately to realize business successes.

Learn more about connecting with Millennials in the article Hilton wrote “Millennials, Millennials Everywhere.”

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