Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Video: Addressing Transparency, Consumer Trust in Supplement Industry

<p>Suzanne Shelton, founder of The Shelton Group, met with <b>INSIDER</b> at Natural Products Expo West in Anaheim, California, to discuss transparency and consumer trust in the supplement industry.</p> <p>&nbsp;</p> <p>&nbsp;</p>

Diminished consumer trust is an issue faced by the dietary supplement industry and caused by factors such as negative media attention, the belief by consumers that the industry is unregulated, and the prevalence of adulterated products and unsubstantiated claims in the market. As such, emphasis has been placed on transparency with the ultimate goal of establishing trust with consumers. Suzanne Shelton, founder of The Shelton Group, met with INSIDER at Natural Products Expo West in Anaheim, California, to discuss transparency and consumer trust in the supplement industry.

 

 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish