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SupplySide West podcast: Courting the baby boomer consumer

With so many natural products having broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance.

Baby Boomers are 74 million strong and have more disposable income than any other generation, so understanding how to reach this prized audience, and capture their hearts, is essential for any business. In this podcast, Ed Schwitzky, president and chief strategist at Edited Mktg, and Judie Bizzozero, editor, Food Insider Journal, discuss:

  • The importance of understanding and implementing generational marketing.
  • How to identify the right target audience and develop the messaging that will resonate.
  • Best practices for creating a generation-specific marketing plan.

Links and resources:

SupplySide West Workshop: Generational Marketing to the Health-Conscious Masses on Saturday, Nov. 10 from 8:30 to 11:30 a.m.

Got feedback? Email Judie at, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

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