SupplySide West, the largest gathering of the global health and nutrition industry, gives a glimpse of what’s hot and what’s to come in new healthy product launches. In this podcast, Karen Butler, content marketing manager, Informa’s health and nutrition network, discusses the trends she saw at the show’s education session, show floor and meetings. With Sandy Almendarez, editor in chief, INSIDER, Butler covers:
- The blending of product categories: should a probiotic chocolate bar be in the digestive health aisle, with the candy or in the supplement section?
- The growing space for adaptogens and Ayurvedic herbs in products addressed at stress management and beyond.
- The greater international presence—and focus—among U.S. health and nutrition companies.
Join us in April 2018 for SupplySide East in Secaucus, New Jersey, to visit with more ingredient suppliers leading the way on these product trends.