Millennials are taking supplements and consuming functional foods and beverages, but their buying patterns, desires and loyalty are unlike their predecessors. Millennials bring an estimated 80 million supplement users to the market, and they love to drink water variations, according to Lori Colman, co-CEO; and Sarah Flagg, senior account executive, CBD Marketing in this podcast with Sandy Almendarez, editor in chief, INSIDER. They cover
- Why are Millennials are important to this industry, and why it is important it is to track their changing habits, likes and dislikes on a regular basis
- How most Millennials take two supplements a day, but they aren’t taking the energy-boosters previously associated with young consumers
- The food and beverage trends that are capturing Millennial interest, including transparency, fermentation, coffee/tea and water.
Colman and Flagg are speaking at the SupplySide West Workshop, “How Millennials Are Transforming Modern Marketing” on Tuesday, September 26 at 9 a.m. to noon. Visit supplysideshow.com or more information and to get registered.
Check out Colman and Flagg’s article in INSIDER’s Marketing to Generation Influencers Digital Magazine for more market data on Millennial supplement, and food and beverage use.