Capturing consumers online may look like an easy breezy conversation between a brand and its loyal followers, but a successful dialog comes after a lot of research. As Lance Bachmann, president & CEO, 1SEO.com Digital Agency, explains in this podcast, the health and nutrition industry needs good digital marketing, which can include SEO (search engine optimization), email marketing, social media campaigns and more, depending on the audience.

Capturing consumers online may look like an easy breezy conversation between a brand and its loyal followers, but a successful dialog comes after a lot of research. As Lance Bachmann, president & CEO, 1SEO.com Digital Agency, explains in this podcast, the health and nutrition industry needs good digital marketing, which can include SEO (search engine optimization), email marketing, social media campaigns and more, depending on the audience. With Sandy Almendarez, editor in chief, INSIDER, he discusses:

  • What is SEO and how it can help health and nutrition brands connect with the right consumers

  • The elements that should be included in a digital marketing campaign and how brands can choose which components to prioritize

  • Why quality is more important than quality, when it comes to a digital strategy, and how brands can get both.

Bachmann is speaking at the SupplySide Workshop, “How Millennials Are Transforming Modern Marketing” on Tuesday, Sept. 26 at 9 a.m. to noon. Visit supplysideshow.com for more information and to get registered.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

Lance Bachmann

Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia area. He has an extensive resume when it comes to speaking experience, presenting at some of the best-known events in the digital marketing spheres, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit West and Ungagged. Bachmann and his team of more than 70 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.

 

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