Capturing consumers online may look like an easy breezy conversation between a brand and its loyal followers, but a successful dialog comes after a lot of research. As Lance Bachmann, president & CEO, 1SEO.com Digital Agency, explains in this podcast, the health and nutrition industry needs good digital marketing, which can include SEO (search engine optimization), email marketing, social media campaigns and more, depending on the audience. With Sandy Almendarez, editor in chief, INSIDER, he discusses:
- What is SEO and how it can help health and nutrition brands connect with the right consumers
- The elements that should be included in a digital marketing campaign and how brands can choose which components to prioritize
- Why quality is more important than quality, when it comes to a digital strategy, and how brands can get both.
Bachmann is speaking at the SupplySide Workshop, “How Millennials Are Transforming Modern Marketing” on Tuesday, Sept. 26 at 9 a.m. to noon. Visit supplysideshow.com for more information and to get registered.