Millennial women are more complex about the natural products they buy, meaning they do more research and consider many factors before purchasing compared to male Millennials or females from other generations. Millennial women also like to show off their natural lifestyle to their social media networks. This gives brand a large opportunity to provide quality products to women who can become advocates, according to Lisa Mabe, Founder & CEO, Green Purse PR.
In this podcast with Sandy Almendarez, editor in chief, INSIDER, Mabe discusses how brands can connect with the female Millennial, including:
- Seven steps to creating loyal female Millennial consumers
- The differences between older and younger Millennials, and why it’s important to understand the distinction
- Creating social media content that’s sharable for women to expand a brand’s reach.
Mabe will be speaking at the Supplyside West Workshop, “How Millennials Are Transforming Modern Marketing” on Tuesday, Sept. 26 at 9 a.m. to noon. Check out supplysideshow.com to learn more and to get registered.