CHICAGO—The Shelton Group, a full-service communications firm, has added a new marketing executive and expanded its marketing services. Todd Pauli has signed on as partner, marketing services, and the firm has added marketing strategy, branding, digital design & development and video production to its long list of communications services.

Pauli has led marketing communications for well-known, large natural products companies, including supplement and health food manufacturer NOW Foods. During his 15 years in the natural products industry, Pauli worked in new digital marketing spaces, improving the customer experience and leveraging analytics to measure results.

“I’m honored to be part of such a long-standing, respected firm in this industry," Pauli said. “Marketing natural products is especially rewarding because a brand’s message really stands for something. As part of The Shelton Group, I’ll be focused on helping clients deliver that message seamlessly across the myriad of available marketing channels." He can be reached at (269) 290-8012 or [email protected].

The Shelton Group has been in business since 1990, making it the natural products industry’s longest established public relations firm, according to Suzanne Shelton, managing partner of The Shelton Group. “As a company that has been focusing on content marketing since before it was the latest buzzword, I’m so pleased to have a number of additional ways to deliver the robust content we develop," she said.