Today, trends reach far beyond general beverage categories as consumers drive more specific requirements for convenience, taste, functionality and customization in their beverage choices. Changing demographics and purchasing behaviors are important indicators for beverage industry leaders, and help identify growing trends.
Beverage manufacturers and marketers should consider these seven Cs to help ensure they are meeting consumer demands, and delivering products and packaging that stand out from the crowd:
- Clearly Tasty
- Convenient
- Customized
- Clean
- Craft
- Creative
- Condition-Specific
Consumers have more control and influence over their beverage choices, and these seven Cs provide ideas for brands to deliver unique and successful products in the highly complex beverage market.
Learn more about the seven Cs of beverage success in INSIDER’s Beverages Digital Magazine.
Heidi Rosenberg serves as senior PR counsel at BrandHive, a healthy-lifestyle branding agency. She brings 30 years of public relations, business and marketing expertise, having served organizations ranging from small businesses to global enterprises within the natural products, wellness, technology, healthcare and environmental markets.
