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Insider in the Afternoon

Scrappy supplement marketing tips and tricks

Insider in the Afternoon Epi13
This week’s show shines a light on vitamin D, parachutes into the frontlines of supplement marketing and sneaks a peek at SupplySide East.

Oh sure, science sells, they say. And being regulatorily compliant is important, of course. But at the end of the day, brands sink or swim based on marketing chops. We have assembled a coven of savvy AF marketers to lead you and guide you to making brands stand head and shoulders above the fray.

2:00-8:20 min.        The Co-Factors, Todd Runestad & Ola Lessard

8:20-13:25 min.      SupplySide East preview by Steve Myers, content director, Natural Products Insider,

13:25-18:50 min.    Viva La Vitamins! Spotlight Vitamin D with Luke Huber, N.D., VP of scientific and regulatory affairs, Council for Responsible Nutrition (CRN)

18:50-32:45 min.  The ToddCast with Shannon Charles, VP of sales and marketing, Naturade, on the forefront of supplement and nutrition marketing.

For all episodes, visit the Insider in the Afternoon show page.


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