Scrappy supplement marketing tips and tricks

This week’s show shines a light on vitamin D, parachutes into the frontlines of supplement marketing and sneaks a peek at SupplySide East.

Todd Runestad, Content Director,

September 9, 2021

1 Min Read
Insider in the Afternoon Epi13

Oh sure, science sells, they say. And being regulatorily compliant is important, of course. But at the end of the day, brands sink or swim based on marketing chops. We have assembled a coven of savvy AF marketers to lead you and guide you to making brands stand head and shoulders above the fray.

2:00-8:20 min.        The Co-Factors, Todd Runestad & Ola Lessard

8:20-13:25 min.      SupplySide East preview by Steve Myers, content director, Natural Products Insider,

13:25-18:50 min.    Viva La Vitamins! Spotlight Vitamin D with Luke Huber, N.D., VP of scientific and regulatory affairs, Council for Responsible Nutrition (CRN)

18:50-32:45 min.  The ToddCast with Shannon Charles, VP of sales and marketing, Naturade, on the forefront of supplement and nutrition marketing.

For all episodes, visit the Insider in the Afternoon show page.


About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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