“It’s personal.” The next big focus in food
Personalized nutrition—the next big focus in food—has the potential to grow into a multibillion-dollar market if offerings evolve to deliver sustained consumer value. Analysts at Lux Research, a provider of tech-enabled research and advisory services about technology innovations, outlined the key commercialization requirements for products and services seeking to deliver personalized dietary recommendations to consumers. Their deep dive defines personalized nutrition, lays out three success factors, maps the current landscape, and highlights potential pitfalls as well as new market opportunities. Find the full analysis here..