Social media is an increasingly popular platform marketers are using to connect with their customers. Key to a successful social marketing strategy is understanding who uses social media and what social media users are talking about. Online listening is a valuable tool for understanding what conversations are happening online and who’s having them. In this SupplySide West edition of the Healthy INSIDER Podcast, Lori Colman, co-CEO, and Bob Musinski, vice president, public relations, social media & content marketing, CBD Marketing, discuss:
- The role of online listening in understanding social media health trends and consumers;
- Key findings of an online listening study conducted by CBD Marketing; and
- Considerations for developing effective messaging to connect with social media users across generations and platforms.
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