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Online listening to understand social media users, trends – podcast

In this SupplySide West edition of the Healthy INSIDER Podcast, Lori Colman, co-CEO, and Bob Musinski, vice president, public relations, social media & content marketing, CBD Marketing, discuss the role of online listening in understanding social media health trends and consumers.

Social media is an increasingly popular platform marketers are using to connect with their customers. Key to a successful social marketing strategy is understanding who uses social media and what social media users are talking about. Online listening is a valuable tool for understanding what conversations are happening online and who’s having them. In this SupplySide West edition of the Healthy INSIDER Podcast, Lori Colman, co-CEO, and Bob Musinski, vice president, public relations, social media & content marketing, CBD Marketing, discuss:

 

  • The role of online listening in understanding social media health trends and consumers;
  • Key findings of an online listening study conducted by CBD Marketing; and
  • Considerations for developing effective messaging to connect with social media users across generations and platforms.

 

Links and resources:

Social media marketing – infographic

SupplySide West podcast: Social media marketing regulations

Social media marketing: Building messaging around data, not assumptions

Getting social: Compliant marketing via social media

 

Got feedback? Email Rachel at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

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