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Jeff Hilton

Omnichannel connects consumers and brands in new ways - podcast

The omnichannel sounds like a daunting sales strategy—and it is. Listen in as we disassemble its parts and reveal the coin of the realm.

Jeff Hilton, chief marketing officer at Brand Hive, talks with INSIDER editor Todd Runestad about the brave new world of omnichannel marketing. What is this omnichannel, you ask? Not your father’s TV, that’s for sure. Hilton talks about

  • Directing marketing activity at consumers who frequent different channels and influence points.
  • The blurred lines between channels.
  • The overlapping channels between ingredient suppliers and manufacturers.
  • The key ingredient in that relationship that will make downstream consumers customers for life.
TAGS: Podcasts
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