The pandemic is influencing more than healthcare, it is producing changes in consumer attitudes, lifestyle and purchasing behaviors. These changes are influencing product development priorities. There have never before been so many social challenges, while at the same access to intelligence about human nutrition and purchasing behavior. Now is the time to insert "intelligence" into your products.
Watch this webinar to learn more about the shifts in consumer behaviors in these unprecedented times and how they seek to optimize their new normal with our expert speaker from Google, and join in the discussion with your questions for the experts and BASF about new opportunities emerging in the health and nutritional space influenced by these changes in consumer lifestyle and attitudes.
This webinar will provide you with:
- Data about consumers' health priorities today.
- Google insights and intelligence about changing consumer lifestyle and attitudes
- Information about specialty nutrient opportunities.
- How your brand can best meet changing consumer needs and preferences in the "new normal."
Content Marketing Director, Informa Health & Nutrition
Global Insights Manager, Google
Nika leads the global insights, creative and measurement workstreams for food & snacking brands. Prior to joining Google, she lived in London where she worked as a digital insights manager for the grocery e-commerce business, and as a management consultant at Accenture. Nika is passionate about using big data and analytics to better understand human behavior and cultural trends, and helping brands get inspired, make strategic decisions, bring about digital transformation and help them find ways to make their online advertising more effective, reconciling the gap between "message delivered" and "message received".
Ute Obermüller-Jevic, Ph.D.
Global Scientific Marketing Human Nutrition, BASF
Dr. Ute Obermüller-Jevic hold a Ph.D. in nutrition science from the University of Hohenheim, Germany, with post-doctoral research at UC Davis, CA. She joined BASF in 2002. Drawing upon her 25 years of experience in research on micronutrients and human nutrition, her focus today is in the area of vitamins and carotenoids.
Human Nutrition Technical Services, BASF
A science focused Beverage and Dietary supplement industry veteran, John holds an M.S. in Food Science from the University of Massachusetts Amherst. John's technical services and R&D experience provide B2B support for varied technical and nutritional aspects of food and beverage fortification and coloration. His demonstrated expertise food science, anti-oxidants, polymers, GMP, and emulsions support problem solving and marketing requirements for brand product developers and marketers within the dietary supplement & food & beverage industries. He is a co-creator of various Vitamin E products and brings specific expertise to beta-carotene & antioxidant applications.
Marketing, Human Nutrition N.A., BASF
With an extensive background in brand strategy and consumer brand marketing and innovation, Abhijit provides strategic support for business development and commercialization of innovation formulation concepts, helping identify and develop new product opportunities for consumer packaged goods brands in varied categories.