VitaNourish’s multivitamin water contains essential vitamins, including vitamins C, B1, B12, B5 and B6 without containing masking agents. VitaNourish utilizes nano-sized vitamin particles, so the vitamins don’t need to me masked, but stability and testing methods challenged the brand during formulation.
Darren Brown, vice president, VitaNourish, talks with Sandy Almendarez, content director, INSIDER, about the product, which was selected as a finalists in the Best Multivitamin category for the 2019 NEXTY Awards at SupplySide West. They cover:
- The origin of the product, which was created as a prototype for food science company Innovative Technology
- The safety and efficacy studies supporting the nano-water’s claims.
- The next products coming from the company, including a prenatal and pet health waters.