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Marketing Tactics for Sports Performance Brands

Industry marketing pros give strategies, tips and advice for sports performance brands to position themselves above the competition.

In a sea of colorful packages claiming to enhance performance levels for active consumers or avid bodybuilders, it can be overwhelming for a finished product brand to even consider how to get its product seen, let alone show consumers that it’s among the best on the market.

Creating consumer trust in a brand is one of the first marketing obstacles to conquer. Trust reassures consumers, so they seek out trusted brands to help them become best at their activity level.

To cut through the bombardment of advertisements consumers see and hear—as well as the thousands of products they interact with on store shelves—brands must dedicate time, effort and money to research. This is the only way to truly know and understand consumers’ wants, needs and desires, and ultimately, use this information to communicate how a product fulfills all the consumer is seeking.

As consumers realize a sports nutrition product works for them, it builds trust in the brand, and begins to foster loyalty, but this is just the start. It takes complete brand dedication to reach core sports nutrition consumers through communication that highlights exactly how a product helps consumers move closer to their most deep-rooted activity goals.

Learn more about marketing sports performance products in INSIDER’s Sports Performance Digital Magazine.

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