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Marketing to Millennials: Strategies for the Health and Nutrition Industry

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Generation Y, better known as the Millennial Generation, is becoming the largest global demographic segment. Millennials grew up with rapid advancements in technology, and are considered more tech-savvy than preceding generations. This contributes to Millennials’ resistance to traditional marketing strategies, which can present a challenge for companies. This digital magazine dissects the Millennial generation, and offers innovative marketing tactics to target this specific demographic of consumers. Takeaways include: *Millennials number 75.4 million in the United States, surpassing Boomers as the largest generation. *Millennials pay attention to labels and ingredients, and are looking for brands they can relate to. *Buyer personas help marketers determine for which Millennial consumer its products are best suited.

Table of Contents

  • Viewpoint
  • Reaching Millennials in the Health and Nutrition Industry
  • Not One, But Many: Recognizing Millennial Personas
  • Takeaways

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