HONG KONG—The new Market Insights Hub will make its first appearance at Vitafoods Asia, where it will offer micro-presentations from industry leaders to help companies understand how to optimize marketing opportunities in the Asia-Pacific area.
The Asia-Pacific nutraceuticals market comprises many different countries, each with specific preferences, health issues and tastes. The Market Insight Hub includes individual presentations that explore key territories, including Australasia and China. These presentations are designed to give a short overview for everyone doing business in the region; each presentation is short, practical, and offers the opportunity to discuss the topic with the speaker afterward.
“The Asia-Pacific market is one of the most complex and diverse nutraceuticals regions in the world and the Market Insights Hub can help manufacturers make the most of relevant opportunities as they introduce products to market," Vitafoods portfolio director Chris Lee said.
The following presentations are planned:
· Jeff Crowther from the United States-China Health Products Association will discuss opportunities that involve e-commerce platforms for reaching consumers;
· Clarence Fong from the China Health Care Association explains how to navigate regulatory barriers and how international companies can approach the growing market;
· Alison Quesnel of Natural Products New Zealand will discuss the Natural Health and Supplementary Products Bill, which will provide guidelines for claims and labeling requirements in New Zealand;
· Natasha D’Costa of Frost & Sullivan will look at the shaping of the Asia-Pacific food market and the impact it is having on the approach to food in Australasia and Asia-Pacific, and the effect of urbanization on dietary trends;
· And Ailsa Gu of Mintel will explore how brands are blurring categories and creating products that stand out in a crowded market in order to appeal to more consumers. Sam Waterfall from the healthy marketing team will also show a proven system to determine the success of a concept before it’s launched to the market.
Click here to view INSIDER’s Q&A with Natasha D’Costa about diverse trends in Asia.