November 9, 2016
Almost everyone is a snacker these days, as research from Lightspeed GMM shows 94 percent of adults snack at least once a day, and 15 percent are “super snackers” who treat themselves at least four times per day. These consumers are still concerned with their health, so want snacks with reduced sugar and other healthy aspects. However, research from Mintel shows consumers are skeptical about the taste, cost and truthfulness of healthy snacks, giving brands the opportunity to educate snackers about their products.
This infographic was excerpted from the “How to Profit from the Healthy Snack Revolution” Panel Discussion at SupplySide West 2016, from presentations byPeter Leighton, founding partner and CEO, Abunda, and Lynn Dornblaser, director of innovation and insights, Mintel.
For more snack-related resources from the session’s speakers, click the following links:
Video: Snack Marketing (with Dornblaser)
Video: Trends in Nutrition Bar Formulation (with Mary Mulry, managing director, Foodwise One)
SupplySide West Podcast 3: Marketing Snacks to Consumers (with Leighton)
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