Almost everyone is a snacker these days, as research from Lightspeed GMM shows 94 percent of adults snack at least once a day, and 15 percent are “super snackers” who treat themselves at least four times per day. These consumers are still concerned with their health, so want snacks with reduced sugar and other healthy aspects. However, research from Mintel shows consumers are skeptical about the taste, cost and truthfulness of healthy snacks, giving brands the opportunity to
Infographic: SnackingEveryones Doing It
Recent market research reveals snacking trends, showing that it’s an all-day occasion for most of the population. However, consumers may not trust ‘healthy’ snack claims.